Ohio State Slogan

From Ohio History Central

In 1984, the Ohio Division of Travel and Tourism created the slogan, "Ohio, The Heart of It All" to promote tourism. The office adopted this slogan for many reasons. One reason why was because Ohio roughly resembles a heart in shape. Also, Ohio is a very populous state with many activities of all sorts, whether they are visiting zoos, museums, or art galleries, attending college or professional sporting events, or participating in the state's many outdoor activities. This slogan appeared on all official publications of the Ohio Division of Travel and Tourism. The state also placed it upon signs welcoming people to Ohio, as well as upon license plates. In the early 2000s, the Ohio Division of Travel and Tourism created a new slogan, "Ohio, So Much to Discover," to replace "Ohio, The Heart of It All."

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