The Limited, Inc.

Limited Brands (1).jpg

In 1963, Leslie Wexner, C.E.O. of Limited Brands, opened his first store in the Kingsdale Shopping Center in Columbus, Ohio. He named his store The Limited, a women's clothing store. The store grew quickly, and Wexner used the profits to expand his business interests, focusing primarily upon women's clothing. In 1982, The Limited purchased Victoria's Secret, a lingerie store, as well as Lane Bryant, a women's clothing specialty store. By the end of the 1990, Wexner and The Limited owned several chains, including Victoria's Secret, Lane Bryant, Lerner Stores, Henri Bendel, Abercrombie & Fitch, and Bath & Body Works. The company also held interest in numerous other businesses.

By the late 1990s, The Limited began to downsize its extensive business holdings. In 2002, the company changed its name to Limited Brands, and by 2007, the company put an emphasis on intimate apparel and personal care through its well-recognized brands: Victoria’s Secret, Pink, Bath & Body Works, C.O. Bigelow, La Senza, White Barn Candle Co. and Henri Bendel. The company operates stores across the United States and Canada. In 2007, Limited Brands employed nearly 100,000 people and earned more than $10 billion. 

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